Lessons from making a native mobile app based on an existing web based marketplace.
Neighbor who needs a fast, reliable source of quality produce for their families, that is easy and convenient.
Neighbor who has too much produce, and has thought about selling or sharing some.
We focused on both users and their journeys, ran weekly iterative, incremental work meetings and applied user research.
One method was to host a dinner with team members, stakeholders, and existing Vinder users.
Our goal was to help people discover what they could do right away. We set out to address this by creating 5 tabbed navigation. People can start or resume their most important workflows immediately upon launching the app.
The elegant, minimalist native app that ran on the iOS and Android for 2 years with a steadily growing user-base. This app helped people start and grow their own small businesses across the US. Then, during the 2020 COVID pandemic Sam Lillie, the founder and CEO of Vinder made a pivotal decision to retire the app and switch the platform design into a web based peer to peer grocery store! Sam called to let me know and the next day the app was retired. This was a great experience and I hope to announce future collaborations soon.
https://mobirise.com site builder