Fashion Jewelry Site

Visual redesign and UX improvement

Fashion jewelry site redesign

Client: Isharya Users: Retail traffic
Project: Redesign an existing jewelry e-commerce site.
Update
New visual design to reflect a luxury brand
Usability
Subtle, simple, and useful interactions
Accessible
Responsive, device agnostic design

Layout

The current site includes poorly visible calls to action and text, poor use of space, and overpowering secondary information.
The navigation sub-menus force users to scroll to see all listed items.

The Challenge

Transfer a live retail site to a new mobile friendly theme while updating the look and feel with a visual and UX redesign.
Structure
Layout, Content, Copy, Architecture, UX, SEO
Intent
Luxury redesign while maintaining corporate branding

The Solution

I mixed a brick gallery with full bleed images and larger CTAs. More real state is devoted to showcasing the product with incredible in-house product photography. The site now has the feel of a luxury brand.

A sticky menu and submenu panel with horizontal orientation provides greater visibility and accessibility. The wider nav bar affords for larger font-size, increasing readability.

A sticky collapsible footer section keeps useful information and links both available and out of the way.